The drivers/demands/behaviours changing this area of retail
There was a shortage of van and lorry drivers before Brexit and still nearly a quarter of lorry drivers expect to leave the industry in the next three years. In 2021, retailers had to bring forward final online order dates for Christmas delivery as supply chain problems bit. As ecommerce continues to grow, so more people will be needed to fill logistics, warehousing and delivery posts.
- Mitigate temporary supply pressures through efficient marketing, disciplined customer acquisition and strict control of costs
- Greater retention through staff training
- Increased wages costs and recruitment
- Introduction of apprenticeship schemes
How retailers are responding
AO has increased its warehousing capacity by more than 80% over the last 18 months, creating more than 1,500 jobs across the business. [Link]
John Lewis invested in extra freight and ships to ensure goods arrived in time for Christmas. [Link]
Discussion points in the podcast
Is it a case of throwing money at the problem?
What can be done to increase staff retention?
What training initiatives are working well?
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