Ian Jindal speaks with Gertin Schraa Head of Sustainable Sales at Dyson, about the company’s heritage, innovative approach to sustainability, and the challenges and opportunities in the refurbishment market. Gertin shares insights into consumer behaviour, the importance of quality standards in refurbishment, and the role of sustainability in sales strategy. He also discusses his career journey, Dyson’s global operations, and the future growth opportunities within the company.
- Dyson’s philosophy is to rethink, reimagine, and renew.
- Sustainability can coexist with sales strategies.
- Focusing on fewer markets can lead to better results.
- Consumer motivations for refurbished products include sustainability and price.
- Refurbishment processes require strict quality standards.
- Different regions have varying maturity levels in sustainability practices.
- Sales KPIs are closely tied to return rates and refurbishment cycles.
- A career path can be unpredictable and shaped by opportunities.
- Continuous improvement is essential for growth in a sustainable business.
Chapters
00:00 Introduction to Dyson’s Heritage and Philosophy
02:51 Gertin Schaaf’s Role and Sustainable Sales at Dyson
05:56 Refurbishment Strategy and Market Focus
08:50 Consumer Behavior and Sustainability Trends
12:12 Refurbishment Process and Quality Standards
15:00 Global Operations and Regional Differences
18:11 Key Performance Indicators in Sustainable Sales
20:57 Career Journey and Transition to Dyson
24:08 Future Opportunities and Growth at Dyson
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Run time: 38 minutes
INFORMATION:
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Dyson – https://www.dyson.co.uk/
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Gertin Schraa: https://www.linkedin.com/in/gertin-schraa-17b8595/
Ian Jindal: www.linkedin.com/in/ianjindal/ and www.twitter.com/ianjindal
[ 📷 ] (c) Ian Jindal / www.instagram.com/ianjindal
