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Pre-loved not just a fashion trend

Mamas & Papas

As Mamas & Papas extends its pre-loved prams scheme to more UK stores, it is becoming clear that recommerce isn’t simply for retailers selling clothing and accessories.

A growing number of retailers across a range of sectors are seeing the value in selling pre-loved or second-hand items. While this has been widely adopted by those selling fashion and apparel, there is also a not-insignificant proportion of electronics, homeware and sport equipment companies offering often more affordable, and sustainable second-hand products.

Last week, furniture giant Ikea transformed its Milton Keynes car park into a homeware car boot sale.

“We want to make the passing on of pre-loved items as easy and enjoyable as possible, and by providing the opportunity for people to resell the items they no longer need, brings benefits to the community, the environment and wallets,” said David Manser, store manager, Ikea, Milton Keynes.

Marketplace eBay has also championed refurbished technology as a way for consumers to combat the cost of living crisis.

“Refurbished is a great solution to getting the tech you love for less and keeping products in circulation. With the cost of living continuing to rise, we’re supporting families by showing the breadth of products you can kit out your homes with,” explained Mark Monte-Colombo, head of refurbished technology at eBay UK.

For Decathlon, its Second Life range which initially will focus on refurbished bikes, fitness equipment, kayaks and tents, is driven in part by consumer demand. A study by the sporting goods retailer found more than a third (34%) of UK consumers would be happy to purchase second-hand sporting and fitness equipment.

Furthermore, a recent RetailX consumer survey found 12% of UK shoppers have purchased second-hand electronics in the past 12 months, 11% have bought furniture and 10% pre-loved luggage.

While clothing may still be the most popular pre-loved item in the UK (29%), with campaigns such as Oxfam’s Second Hand September helping, the number of pre-loved products available is only likely to expand further. With consumers looking for bargains and sustainable options, retailers will turn to recommerce to give their customers what they want.

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