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PREVIEW IRX 2019 InternetRetailing Expo returns with a renewed focus on online retail

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InternetRetailing Expo (IRX) returns for the eighth time in 2019 with a renewed focus on online retail. The event, to held in association with headline sponsor CoinPayments on April 3 and 4 at Birmingham’s NEC, will this year shift from a broad overview of multichannel retailing towards a more in-depth focus on growth and innovation in online retail. 

As a result, the new-look IRX 2019 will put a greater emphasis on the ecommerce value chain, on customer acquisition and on customer loyalty. It’s a change, say organisers, that reflects a natural convergence of ecommerce and marketing and the less siloed approach that fast-growing online retailers now take to their businesses.

Stuart Barker, portfolio director of InternetRetailing Events said: “2018 proved that retailers that get their online strategy right are reaping the benefits in sales growth and international expansion. This year, IRX will focus on growth and innovation across the ecommerce value chain – from customer acquisition through to customer loyalty – showcasing success stories that will inspire and excite retailers to enhance and improve their online offering, which will in turn improve their bottom line.”

At this year’s IRX speakers from a range of retailers will take part in eight conference streams over the course of the two days. On Wednesday April 3, the focus will be on marketing excellence, international growth, customer obsession and, in the eDelivery Expo (eDX) theatre, the final mile. On Thursday April 4, speakers will take part in streams on new technology, B2B commerce, omnichannel innovation and, in the EDX stream, operational excellence.

Participants will be able to get in-depth, hands on briefings at event workshops. IRX workshops will cover a broad range of subjects, from the product experience and marketplace selling, to the role of big data in email marketing, ways of reaching European consumers, personalising the customer journey and creating a digital roadmap 

EDX workshops will cover topical issues from delivering customer service through fulfilment, managing cross-border sales and trade compliance in a post-Brexit world, through to sustainable packaging options.

Visitors will also be able to get one-to-one advice in expert clinics, while the VIP Lounge will be open to senior retailers at IRUK Top500 and Growth 2000 companies

The Jiangsu Pavilion returns with its focus on the Chinese market, while new this year is a Crypto Currency Pavilion, run by event sponsor CoinPayments in partnership with Lode. 

To find out more and register for a free ticket visit

Image courtesy of InternetRetailing Events

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