Twitter
Facebook
Linked In
RSS
Login or Register
New to InternetRetailing?
Register Now
Internet Retailing
You are in: > Home > Themes > Product

This is your 1 complimentary article for this month

Become a member for unlimited and immediate access.


Register
Already a member? Log in here

Heal's relaunches website

Linked InTwitterFacebookeCard
Upmarket furniture and homeware retailer Heal's  has given its website a new look, courtesy of rich content specialists 10CMS and ecommerce supplier Venda.

The new Heal's site offers a more extensive range of furniture and home accessories than before and includes a new 'look and feel'.

Two of 10CMS' User eXperience Applications (UXAs), ActiveImage and SlideShow, have also been incorporated into the site. "The 10CMS ActiveImage UXA has transformed our lifestyle images into active selling tools by enabling our content editors to add hot spots and promotional content to the images, allowing customers to click through into the product catalogue and purchase the item," explains Mike Traill, head of ecommerce at Heal's. "And configuring ActiveImage content couldn't be simpler — we have been able to activate many of our lifestyle images in a matter of days with an immediate ROI."

Static promotional content can also be enhanced with the addition of a live XML feed from the Venda platform, enabling catalogue driven data such as product descriptions, pricing and availability to be automatically updated, further reducing maintenance costs. And, because more product content is making its way to the key landing pages, SEO has also been improved.

"By embracing some new customer experience tools we have been able to maintain our distinguished look and feel while displaying our website in a simple but compelling way to our visitors," adds Traill. "We've worked closely with our two key partners, Venda and 10CMS, to re-launch the site, creating a dynamic environment which has already born further increases in revenue."
Linked InTwitterFacebookeCard
Add New Comment
LoginRegister

Become a Member

Create your own public-facing profile
Gain access to all Top500 research
Personalise your experience on IR.net
Internet Retailing
We are the magazine, portal and research source for European ecommerce and multichannel retail, hosting the board-level conversation for retailers, pureplays and brands across all of our platforms. Join the conversation.

© InternetRetailing Media

Latest Tweet

Internet Retailing
Tamebay
eDelivery
Twitter
Facebook
Linked In
Youtube
RSS
RSS
Youtube
Google
Linked In
Facebook
Twitter