Twitter
Facebook
Linked In
RSS
Login or Register
New to InternetRetailing?
Register Now
Internet Retailing
IREU Top500 The Customer Report: 2018

IREU Top500 The Customer Report: 2018

You are in: > Home > Themes > Product

This is your 1 complimentary article for this month

Become a member for unlimited and immediate access.


Register
Already a member? Log in here

Waterstone's picks Hybris for new ecommerce platform

Linked InTwitterFacebookeCard
Waterstone's has selected Hybris Commerce for its next generation ecommerce platform.

"Our online business is currently growing rapidly and we have demanding targets and expectations for our future growth in this channel," says David Kohn, head of ecommerce at Waterstone's. "In order to compete effectively online, we need an ecommerce solution that delivers all of the basics effectively, but which is also flexible and allows for our future development. We also require a top-class product information management system to handle our large and growing catalogue to sit at the heart of our multi-channel retail strategy. Hybris will allow us to address all of our needs in one platform."

Waterstone's chose Hybris in consultation with digital marketing and technology agency LBi. "A principal reason that LBi recommended Hybris for this project was because their product information management capability would give Waterstone's the ability to maintain their catalogue and extend their product range as needed," says John Williams, LBi's chief technology officer. "Hybris will also enable Waterstone's to increase the ease and efficiency with which it can support the online channel with more sophisticated and personalised promotions."
Linked InTwitterFacebookeCard
Add New Comment
LoginRegister

Become a Member

Create your own public-facing profile
Gain access to all Top500 research
Personalise your experience on IR.net
Internet Retailing
We are the magazine, portal and research source for European ecommerce and multichannel retail, hosting the board-level conversation for retailers, pureplays and brands across all of our platforms. Join the conversation.

© InternetRetailing Media

Latest Tweet

Internet Retailing
Tamebay
eDelivery
Twitter
Facebook
Linked In
Youtube
RSS
RSS
Youtube
Google
Linked In
Facebook
Twitter