With increasing levels of sales coming from mobile, Scottish fast-fashion brand QUIZ is working to optimise its website to deliver the experience its customers demand.
The retailer now sees 30% of sales coming from online – and with mobile now accounting for 80% of total online traffic – optimising this channel for conversion is the key to delivering continued success. As such, QUIZ was seeking a partner that could improve the load speed of content, without compromising on visual quality.
After an extensive vendor selection process, QUIZ chose to implement the Dynamic Media and Content Hub solutions from Amplience.
Haroun Saleemi, Head of Ecommerce at QUIZ, explains: “As a trend-led fast fashion brand, achieving a high velocity of content is essential to success. We buy close to the season to ensure our customer has access to the latest trends. This means there is only an average of 4 to 8 weeks’ lead time for a campaign. Amplience will ensure that the creative and merchandising teams have all content at their fingertips. We hope this will empower our content team to be even more creative, and the ensure that the experience is properly optimised for mobile customers.”
The implementation of Amplience is expected to improve the efficiency and productivity of the content team at QUIZ by reducing manual tasks through automation. In addition to this, sales conversion will be improved with optimised imagery to improve site performance across mobile and web.
The new QUIZ website will go live in March 2019.