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Red Paddle Co blows up email and website personalisation as it goes for growth

Red Paddle Co: 'Sup? SUPs up

Inflatable stand-up paddleboard (SUP) company Red Paddle Co is set to drive up sales through personalisation on its ecommerce site and email marketing as it looks to tap into the growing rends for paddle boarding.

Red Paddle Co is known for its range of award-winning inflatable stand up paddle boards. By working with Fresh Relevance to power personalisation across its website and email marketing, Red Paddle Co will be making the online experience as tailored and high quality as the products they sell.

The paddle board business will also take advantage of the rich feature set within the Fresh Relevance platform, including data capture and product recommendations.

“We’re delighted to welcome Red Paddle Co to the Fresh Relevance family and are excited to help them provide their customers with a more tailored and valuable experience online,” says Mike Austin, CEO & Co-founder at Fresh Relevance.

Red Paddle Co have been dedicated to delivering an inspiring SUP experience to its customers since 2008. As the world’s leading inflatable SUP brand, it is constantly innovating to create stylish, high-tech boards for customers of all levels.

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