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personalisation

COMPANY PROFILE Kiehl’s

Data
RetailX
by Katie Searles
Cosmetics growth 3000 Kiehl's personalisation

INTERVIEW Sephora on its approach to omnichannel and personalisation

Channels
RetailX
by Emma Herrod
beauty interview omnichannel personalisation Sephora

Ryman targets online greeting cards sector with new personalised cards app

Mobile
InternetRetailing
by Katie Searles
greetings cards Mobile personalisation Stationery

How to test personalisation and other big ideas

Frontline
by Tryzens
Personalisation has become one of the core engines of business growth over the years, with retailers investing heavily in technologies that tailor every touchpoint of...
Data Ecommerce Integration personalisation retail
Image courtesy of FatFace

FatFace launches new personalisation service as it expands online

Merchandising
InternetRetailing
by Chloe Rigby
Ecommerce Merchandising personalisation

CASE STUDY How FaceGym tones up customer engagement as it grows brand

Growth 2000
by Paul Skeldon
FaceGym has grown digital revenues and future-proofed its ambitions to rapidly scale the business, using a suite of personalisation tools
beauty FaceGym Growth 2000 Health Limited Marketing personalisation Technology
Crew Clothing: going for hyper personal marketing

Crew Clothing turns to ‘hyper-personalistion’ as fashion competition heats up

Strategy and Innovation
by Paul Skeldon
British lifestyle brand Crew Clothing is looking to elevate its customer experience to what it calls “hyper-personalisation levels” as the retailer seeks to use...
Crew Clothing fashion Growth 2000 lifestyle personalisation Strategy and Innovation Technology
Demographics aren't what they were as recession looms

Over 65s are more tech savvy than you imagine, but you have to personalise for them

Customer
by Paul Skeldon
While 76% of over 65s rely on online shopping, accessibility remains an issue, with only 12% feeling they are ‘understood’ by businesses
communications Customer over 65s personalisation silver surfers
'Being able to target the right message to the right person at the right time is one of the beauties of digital marketing' Image: Fotolia

GUEST COLUMN Personalisation – a personal perspective

Guest Comment
by David Kohn
In his second guest column for InternetRetailing, veteran retailer David Kohn investigates personalisation – from what it is to how it can be most effective
David Kohn guest column personalisation
Music Magpie: already benefitting from personalised privacy

AI-powered ethical search aims to offer ‘private personalisation’, MusicMagpie already sees results

Technology
by Paul Skeldon
AI provides privacy first personalisation and 1:1 recommendations for retailers, with Massimo Dutti and Music Magpie already using the technology as part of their...
Data Massimo Dutti Musicmagpie personalisation privacy Technology
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