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Ryman targets online greeting cards sector with new personalised cards app

InternetRetailing

Stationary retailer Ryman has introduced a new app which enables shoppers to personalise greeting cards before collecting them in store in just 60 minutes.

In a move designed to disrupt the online greetings card sector, the app launch will harness Ryman’s network of 198 high street branches helping busy customers.

“If you’re a last-minute Larry or Lucinda, or just a commuter wanting to save on postage, this is a game changer,” explained Theo Paphitis, owner of Ryman and former star of BBC Dragons’ Den. 

“The Ryman app will now enable us to offer something completely unique in the online greeting card industry using the strength of the high street.

“Like others, you can download the app and personalise one of thousands of cards, but what makes ours unique is that you can then collect that card in a Ryman store within just 60 minutes.

Available from the Android and iPhone app stores, the app will allow customers to browse, design and send over 2,000 greeting card designs. Users can upload images from their camera roll and customise messages on the card, before placing the order for collection from Ryman’s store or for next-day delivery.

Priced at £2.99, each card will include also a charity donation – contributing to a £100,000 pledge for dyslexia charities.


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