Greeting cards and gifts retailer Moonpig has credited its investment in personalisation technology for its recent 10% revenue growth. The UK-based retailer used its half-year results, ending 31 October 2024, to celebrate ecommerce expansion and the innovation that has enabled this “structural market shift to online”.
“We continue to innovate to attract and retain our loyal customers. To date, over 17 million innovative card creativity features have been used to customise our cards, including audio and video messages, AI-generated text suggestions, stickers, flexible photos and digital gifting solutions,” explains Nickyl Raithatha, CEO of Moonpig.
For the “occasion-driven” retailer – which sells a growing range of cards, hampers, balloons and bouquets – a tailored shopping experience is required across all its digital touch points.
Personalisation on every platform
Moonpig strives to provide a seamless experience for its customers across both its website and app. The accessible mobile interface allows customers to send personalised cards and gifts from anywhere, with the confidence they are sending something unique that cannot be found in a traditional store.
Additionally, exclusive ecommerce features have proved popular. Its event reminders feature reached 96mn in 2024 (up from 82mn in 2023). This calendar tool fosters repeat purchases. Moonpig Plus subscriptions also grew last year to 750,000 members – up from 200,000 in 2023. The retailer reported strong renewal rates for early cohorts.
The celebrations retailer has been able to focus on growing its app usage and active subscriber numbers due its use of a headless, API-first CMS. Editors and creators, not just Moonpig developers, can input and update content, with changes being reflected across all platforms within seconds.
This will be crucial as the retailer continues to enhance its consumer proposition with technology feature development, including the introduction of an AI-powered handwriting tool.
“By creating their handwriting as a font saved to their Moonpig account, customers can type a message and see their handwriting seamlessly appear within the card,” adds Raithatha
“This launch is a key step in our roadmap of innovative features, leveraging emerging AI technologies to enhance the card-giving experience.”
This case study originally appeared in a recently published white paper, in association with Contentful.
This white paper, drawing upon Contentful’s expertise and ConsumerX data, explores the significance of customer engagement and personalised content in driving conversions. Additionally, it examines how AI tools are simplifying this process and offers insights into building a highly adaptable ecommerce platform.
This white paper features three full length profiles, with two additional brand snap shots, including: Bang & Olufsen, Costa Coffee, Pets Deli and Swarovski Optik.
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