Online has been the saviour of the beauty & cosmetics sector in 2020 with companies that have invested heavily in digital in the past outperforming the competition. For others it has been a challenge to transition the in-store experience, into the online world.
Although overall sales are down in this dynamic B2C space, the demand for skin care products has skyrocketed since the pandemic began and consumers focused more attention on wellness. In fact, the global market for natural and organic beauty & cosmetics products is set to hit $46.8bn by 2024.
Our RetailX Sector Analyst Report: Beauty & Cosmetics 2021 delves into the wider beauty and cosmetics landscape and examines the changes, challenges and consumer trends that we saw in 2020 and beyond.
From a strategic and commercial perspective, this report will also look closely at the growth vectors, key players, regional variants and everything in between – so that your business knows where it stands and how to stay on top of the competition.
Key company profiles include: Amorepacific Group, Coty, EstÃ©e Lauder Companies, Kao Corporation, L’Occitane Group, L’OrÃ©al, LVMH Group, Natura & Co, REVLON, & SHISEIDO.
Inside the report:
- Sector timeline
- Shift to online
- Covid-19 pandemic
- Social media
- Regional variations
- Market context
- Key players
- The Corporates
- Beauty boxes
- Company profiles including L’OrÃ©al, REVLON & EstÃ©e Lauder Companies
- And plenty more insight, analysis and graphics!