With many customers increasingly cutting out retailers in favour of interacting directly with their favourite brands, selling direct to consumer represents a growing opportunity to reduce costs and create new revenue streams. This InternetRetailing report looks at some of the biggest players in the space, including household names such as Apple and Nespresso, to find out what they are doing right.
In this report you will find:
â— Disruptive technology: How companies such as Nike are allowing customers to personalise products through online services
â— Seamless service: How brands are using loyalty accounts and mobile apps to build trust amongst customers
â— Millennial marketing: How the likes of Clarks are broadening their appeal to reach younger generations
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