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IREU Merchandising Report 2019

In this years’ annual merchandising report InternetRetailing looks at the latest merchandising initiatives – a discipline that is predominately driven by data.

However, online merchandising is an art and retailers still need to ‘anticipate’ which products consumers would like to buy rather than relying solely on data to influence decisions. There is a need for retailers to test and pilot new ideas and products. In this report, we review, top retailers such as Zara and H&M to see how they are using online merchandising to assist with product performance.

Included in the report:

  • Reaching out to customers; Savvy retailers know not only what kinds of goods their customers are buying but also what kinds of goods they might buy if offered the opportunity
  • Zara: How the top retailers uses merchandising tactics including, pop-ups and prototypes to explore and refine its approach to selling
  • How H&M is using AI to make the most of its inventory both online and offline

Don’t forget, if you are viewing this as a Guest or Quick Access member you will be able to download the full report as a PDF after registering as a full member.

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