Strong merchandising lies at the heart of great retail. For it’s by communicating the products – what they are, what they do, and what they look like – that retailers most successfully sell. That is the job of the ecommerce website, but it’s one that’s fast becoming more sophisticated as traders working in a competitive sector find new ways of showcasing goods.
Offline, store merchandisers are expert in laying out a store to communicate values and vision, encouraging the shopper to buy.
