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IRUK 500 Merchandising Report 2015

Strong merchandising lies at the heart of great retail. For it’s by communicating the products – what they are, what they do, and what they look like – that retailers most successfully sell. That is the job of the ecommerce website, but it’s one that’s fast becoming more sophisticated as traders working in a competitive sector find new ways of showcasing goods.

Offline, store merchandisers are expert in laying out a store to communicate values and vision, encouraging the shopper to buy.

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