Marketplaces grew at more than 80% in the last quarter of 2020, more than double the rate of overall ecommerce growth. It is clear that platforms are the new competitive edge in the industry – but where should your business start?
This whitepaper produced in partnership with Mirakl offers actionable insight into the economics of creating a marketplace with real-world examples of how accessible this strategy is to all. Rooted in case analysis and case studies, we discuss how to curate at scale, accelerate growth and integrate across all channels.
On a practical level, we hear from Secret Sales, Carrefour, Decathlon, Leroy Merlin and Feelunique on why and how they set up their marketplaces. We assess how they manage the onboarding and ongoing relationships with their third-party sellers and look at what challenges they have had to overcome to successfully deliver this new business mode.
Download the full report and now start your marketplace journey, best foot forward.
Full report includes:
- The shifting ecommerce landscape
- Defining a marketplace
- UK Consumer survey
- Retailer survey
- Always say yes to your customers
- The business case for enterprise marketplaces
- Case studies: Secret sales, Carrefour, Decathlon, Leroy Merlin & Feelunique