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Building the bridge between inspiration and transaction online: How a return to scene-selling using 3D tech drives up AOV

This deep dive whitepaper created in partnership with Marxent considers the increasingly useful role of 3D visualization in retail – zooming in on the challenges it solves, how the technology works and how it could reduce friction for customers when buying online. 

Inside we discover that 58% of our survey respondents agree that site and social imagery was important, yet only 31% felt they were leaders in this space. The report looks closely at how to solve this problem with the help of 3D tech, including 3D room planners which have shown to increase the average order value by 30% to 50%. 

Ecommerce and multichannel retailers will gain insight into 3D visualisation, how it works and why it could be worth investing in – especially for those selling big-ticket items. 

You’ll also hear from giants John Lewis & Partners, Macy’s and Kingfisher, about how they are using 3D visualisation to help customers better visualise products in their home, be that a sofa or an entire new kitchen.

Download here

Full report includes:

  • The tipping point for buying big ticket items online is already here…yet there’s even more change to come 
  • How 3D tech brings products and rooms to life 
  • Unlocking the potential of room commerce to drive up online AOV 
  • Retailer survey results 
  • Retailer interviews: John Lewis, Macy’s & Kingfisher

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