The extreme alliance between marketing and technology in one business is not just an isolated peculiarity specific to Amazon – it reflects a paradigm shift in what it means to be a retailer, where the marrying of marketing and technology is necessary to meet the growing needs and demands of the consumer.
In this whitepaper, produced in partnership with Greenlight Commerce, we take a look at customer-centric digital transformation and how critical the reorientation to the online focal point is. In doing so, we uncover what it takes to create and run an efficient and effective multichannel retail business.
Included in this whitepaper:
- Key findings from our retailer case study ondigital transformation
- Insight into digital transformation today and how it looks in the future
- Key themes you should keep an eye on to stay ahead of the game
- Case studies featuring retailers; Milk & More, Coop, Inter Cars & Sportsman’s Warehouse