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Olivia Carroll

Recent Articles

9 Aug 2018
Multichannel retailers create ‘wow' moments to engage with and sell to consumers. As previous certainties are shaken by cyclical and epochal change, the search for...
9 Aug 2018
The extreme alliance between marketing and technology in one business is not just an isolated peculiarity specific to Amazon - it reflects a paradigm shift in...
11 Jun 2018
Conversational marketing has been viewed as transactions generated from messaging and over the telephone, but in today's multichannel world, conversational marketing is starting to...

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