Conversational marketing has been viewed as transactions generated from messaging and over the telephone, but in today’s multichannel world, conversational marketing is starting to morph from the specifics of an actual conversation into two-way, real-time interactions between brands and consumers using a multitude of different tools. While it offers huge opportunities to retailers to engage with consumers, delivering it is tricky.
In this white paper we shall take a look at what conversational marketing is, how it ties in closely with customer acquisition, engagement and retention, as well as showcasing how to deliver it and where it is already starting to deliver business benefits for retailers.
Included in this whitepaper:
- Key findings from our retailer case study
- Insight into the value of chatting to the right person
- How to deliver conversational marketing to success
- Case studies from leading retailers House of Fraser, JD Sports, Tesco and Scottish Water on how they are using conversational marketing