Visibility is vital for all businesses selling products; if products cannot be found they cannot be purchased. Retailers need to ensure they keep their new and existing products visible where the algorithms powering search results listings are constantly changing. Retailers should be well informed and responsive to their customers’ search behaviour, which will ensure product content is informative and matches consumer search intent.
This ebook produced in partnership with Intelligent Reach looks at a planned approach to product visibility and the main drivers of this, as well as identifying ways of increasing footfall by connecting the digital customer to the physical store.
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Included in this ebook:
- Understanding the need for visibility planning: The steps to take to achieve visibility at scale across millions of products and hundreds of channels.
- Bridging the product data gap: The basic data requirements retailers need to understand to begin improving their off-site product discovery strategies.
- Experiment and optimise: How retailers can create content that fits the search intent of their potential customers.
- How retailers can find the right channels and achieve visibility to reach their customers at the right time with the right message.
- The importance of retailers connecting their digital and physical practices to keep up with the changing way that customers want to shop.
