Customers are more demanding. They expect a seamless experience across multiple channels and are resistant to established, intrusive advertising formats. So, retailers need to adapt business models to be in line with rapid innovation and market dynamics.
In this whitepaper, produced in partnership with Kenshoo, we explore the rise of native advertising and look at whether advertisers are ready for the shift.
Included in this whitepaper:
- Results from a survey of more than 80 retailers
- The rise of native advertising
- The Amazon factor: How Amazon presents a huge opportunity for brands
- Four areas for improvement