Made to order: Sustaining service and pivoting to omnichannel with a flexible supply chain

From unprecedented fluctuation in demand to warehouse closures, it is needless to say the retail industry has grappled with many challenges in 2020. 

One of the biggest issues spotlighted by the pandemic, is the problematic division between physical and online channels. Despite the myriad of advantages behind marrying store and online fulfilment, retailers have hesitated to take on the IT challenge of unifying the IT systems.

However, with these retailers under pressure to scale up their operations and create more flexible networks in such a short amount of time, the benefits of Order Management Systems have become increasingly appealing. 

Our whitepaper written in association with Radial explores the complexities of modern supply chains and how omnichannel can help your business achieve higher availability, greater choice in fulfilment options and better customer service.

We zoom in on how an order management system works, as well share our survey with retail industry stakeholders about how they were navigating digital transformation in the aftermath of the disruption from Covid-19 and much more.

Download here

Inside the Whitepaper

  • Section 1: The battle on two fronts  

    • Customer demand 

    • The lack of flexibility      

  • Section 2: The blurring boundary between channels

    • Digital transformation 

    • Store vs online

    • Supply chain innovation survey

    • Physical meets online 

    • How an OMS works

    • Symbiotic retail: the business benefits of an OMS

  • Section 3: Blurring boundaries 

  • Deep-dive analysis into multichannel capabilities used by five leading retailers – Zalando, Bonprix, Ceconomy, Carrefour and Holland & Barrett 

  • Case study: BATA’s new omnichannel platform and next steps to success

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