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Protecting personal data while enhancing customer engagement

How to manage PII while boosting loyalty with examples from Online4Baby and Pets At Home

Today, loyalty must be driven by offering what the customer wants, when they want it. It’s about building a relationship, not just a programme, so that the brand is top of mind.

But such a relationship requires knowledge. And knowledge requires data

So how have new privacy regulations impacted on retailers, and how are they operating in this new age? In this white paper, supported by Akamai Technologies, we look at how retailers and brands need to carefully manage their data and put the right protections in place, enabling them to be safe guardians of their customers’ PII while also delivering the frictionless loyalty programme experience their customers expect. Any strategy also needs to drive up KPIs such as revenue, retention and conversion.


In this white paper we:

  • Examine the challenges of collecting and storing data

  • Explore how retailers are interacting with their data

  • Look at what this means in a commercial operation 

  • In-depth case studies on Online4Baby and Pets At Home

  • 10 key strategies for enhancing customer engagement

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