Rakuten Advertising: Evolving channels and customer acquisition

Evolving channels and customer acquisition: how to attract and re engage the consumer  

The sales cycle used to be a simple case of “attract, engage, convert”. Get a customer’s attention, propose or promote a sale, take the money. This is not the case anymore Google plans to phase out third-party cookies on Chrome browsers in 2023 in response to consumers’ increased demands on security and this will have a significant impact on the way marketers appeal to new and existing customers. This means content publishers and affiliate channels are now more important than ever in the fight for consumer attention. 

This white paper looks at how customer expectations and attitudes have changed, along with options for data and delivery, using the results of a survey asking consumers how they discover products, their view on brand promotions in banking and other channels as well as their perceptions of discounting and quasi-discounting methods. It also looks at some of the strategies people are using for reengaging lapsed customers.

This report is based on surveys conducted by RetailX that spoke to 2450 global consumers aged 18-64 in the major geographical regions of France, Germany, USA, the UK, Australia and Brazil. Supplemented with existing research and interviews with leading retailers this whitepaper reveals the new opportunities for retailers.

Download the whitepaper today to learn more about:

  • Evolving channels
  • Reengaging lapsed customers
  • The results of our global survey
  • The regularity with which consumers make purchase decisions
  • Case studies on Rad Power Bikes, Harvey Nichols & Westwing

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