Mark Steel, digital director of Sainsbury’s Argos, tells Chloe Rigby how the retailer is using a full range of merchandising tools, from quality images, product videos and reviews to augmented reality, to explain its products to shoppers.

Brands Clothing Customer Department Store Focus IRUK Top500 Merchandising Mobile Online Other People Performance Dimension Product Research Retailer Software Technology The Customer UK

12 approaches to Brand Engagement

20 Mar 2019by Chloe Rigby

Retailers that take the time to strike up conversations with existing and potential customers stand out in the IRUK Top500 Brand Engagement Dimension. By providing information or inspiration that’s of real value to shoppers, these traders make a sale a little more likely. Here,
Chloe Rigby rounds up 12 highly practical approaches that leading retailers are taking as they find new ways to open conversations with customers

Engaging on the customer’s terms

20 Mar 2019by Chloe Rigby

At a time when shopping behaviour is changing quickly, Chloe Rigby considers how retailers are most effectively engaging with their customers

Brand Engagement Brands Customer Data Department Store Ecommerce Events Manager Marketing Mobile Online Other People Product Research Retailer Technology The Customer UK Workshop

Context: Reaching the tipping point

05 Feb 2019by Penelope Ody

With many retailers reporting that their online sales are growing 10 times faster than their store businesses, Penelope Ody looks at the key strategic changes that are suddenly high on the agenda

Customer Department Store Europe Grocery Industry Marketing Mobile Online Product Retailer Selling Technology The Customer UK

Conclusion

05 Feb 2019by Jonathan Wright

Customer Department Store EU Focus Retailer UK United Kingdom

Multichannel in context

31 Jan 2019by Chloe Rigby

As department stores’ business grows online quickly, we look at the promises that this group of retailers offers to ecommerce and multichannel customers.

Brands Customer Delivery Department Store Ecommerce IRUK Top500 Location Merchandising Mobile Online Other Product Retailer

Case study: Coles

20 Dec 2018by Jonathan Wright

From spare car parts to fast fashion and kitchenware, Australian retailers across different sectors are working hard to provide solutions tailored to their customers

AU Customer Delivery Department Store Merchandising Mobile Online Other Product Research Retailer UK

Strategy & Innovation

19 Dec 2018by Jonathan Wright

Successful retail strategies give customers a convenient and easy shopping experience

AU Clothing Cosmetics Delivery Department Store Jewellery Mobile Online Other Product Research Selling Software Sports and outdoor equipment

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Conclusion

Interview: Argos puts its shoppers in the picture

12 approaches to Brand Engagement

Engaging on the customer’s terms

Context: Reaching the tipping point

Conclusion

Multichannel in context

Focus on growth

Case study: Coles

Strategy & Innovation

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