Explaining to the customer just how products are relevant to them and will meet their needs helps them to buy with confidence. That’s key to merchandising in a digital world. Chloe Rigby collects 12 practical approaches that Top500 retailers are taking in this area.

Clothing Customer Ecommerce Events IRUK Top500 Manager Marketing Merchandising Mobile Online Other Payment People Product Research Retailer Selling Technology The Customer UK

How leading retailers use Facebook

20 Mar 2019by Fernando Santos

RetailX researchers took an analytical approach to find out how leading UK retailers use Facebook in practice. Fernando Santos, RetailX project manager, explains how they did it, and what they found.

Brands Ecommerce Events Focus Industry IRUK Top500 Manager Other Product Research Retailer UK

12 approaches to Brand Engagement

20 Mar 2019by Chloe Rigby

Retailers that take the time to strike up conversations with existing and potential customers stand out in the IRUK Top500 Brand Engagement Dimension. By providing information or inspiration that’s of real value to shoppers, these traders make a sale a little more likely. Here,
Chloe Rigby rounds up 12 highly practical approaches that leading retailers are taking as they find new ways to open conversations with customers

Andertons Music: talking to a global audience

20 Mar 2019by Chloe Rigby

Jack Cooper of Andertons Music Co tells Chloe Rigby how the family-run business talks to an audience that extends well beyond its hometown.

Brand Engagement Brands Customer Ecommerce Events Industry Interviews IRUK Top500 Manager Marketing Online Other People Product Research Retailer Technology

Engaging on the customer’s terms

20 Mar 2019by Chloe Rigby

At a time when shopping behaviour is changing quickly, Chloe Rigby considers how retailers are most effectively engaging with their customers

Brand Engagement Brands Customer Data Department Store Ecommerce Events Manager Marketing Mobile Online Other People Product Research Retailer Technology The Customer UK Workshop

Getting to know you

26 Nov 2018by Chloe Rigby

Retailers that understand their customers are better placed to give them more relevant service, writes Chloe Rigby

Gen Z: Meeting expectations?

08 Nov 2018by Martin Shaw

What do younger consumers find frustrating about the in-store shopping experience, and what does that say about how retailers can plan stores that meet their needs more accurately? Martin Shaw, RetailX head of research, considers new findings that have come out of the InternetRetailing Knowledge Partner programme.

Customer Ecommerce Events IRUK Top500 Mobile Online Other Product Research Technology UK