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You are in: > Home > Research > Research Articles

Research Articles

Introduction

06 Nov 2019by Ian Jindal
AnnualBrandsEventsFocusOtherPaymentResearchSellingUK
Case Study: Nespresso: Capturing the coffee cup

Case Study: Nespresso: Capturing the coffee cup

28 May 2019by Jonathan Wright
Nespresso’s successful membership model builds brand loyalty, ensures repeat sales and encourages advocacy.
DeliveryEuropeEventsOnlineOtherProductSellingSubscription
Brand Engagement: Responding to changing consumers

Brand Engagement: Responding to changing consumers

28 May 2019by Jonathan Wright
Approaches to Brand Engagement vary significantly between geographies and product sectors.
Brand EngagementBrandsClothingCosmeticsCustomerEventsInterviewsJewelleryOnlineOtherProductSellingUK
12 approaches to merchandising

12 approaches to merchandising

17 Apr 2019by Chloe Rigby
Explaining to the customer just how products are relevant to them and will meet their needs helps them to buy with confidence. That’s key to merchandising in a digital world. Chloe Rigby collects 12 practical approaches that Top500 retailers are taking in this area.
ClothingCustomerEcommerceEventsIRUK Top500ManagerMarketingMerchandisingMobileOnlineOtherPaymentPeopleProductResearchRetailerSellingTechnologyThe CustomerUK
How leading retailers use Facebook

How leading retailers use Facebook

20 Mar 2019by Fernando Santos
RetailX researchers took an analytical approach to find out how leading UK retailers use Facebook in practice. Fernando Santos, RetailX project manager, explains how they did it, and what they found.
BrandsEcommerceEventsFocusIndustryIRUK Top500ManagerOtherProductResearchRetailerUK
12 approaches to Brand Engagement

12 approaches to Brand Engagement

20 Mar 2019by Chloe Rigby
Retailers that take the time to strike up conversations with existing and potential customers stand out in the IRUK Top500 Brand Engagement Dimension. By providing information or inspiration that’s of real value to shoppers, these traders make a sale a little more likely. Here,
Chloe Rigby rounds up 12 highly practical approaches that leading retailers are taking as they find new ways to open conversations with customers
AnnualBrand EngagementBrandsCustomerDataDeliveryDepartment StoreEditorialEuropeEventsFocusIRUK Top500ManagerMarketingMobileOnlineOtherPaymentPeopleProductRetailerSubscriptionTechnologyThe CustomerUKWorkshop
Andertons Music: talking to a global audience

Andertons Music: talking to a global audience

20 Mar 2019by Chloe Rigby
Jack Cooper of Andertons Music Co tells Chloe Rigby how the family-run business talks to an audience that extends well beyond its hometown.
Brand EngagementBrandsCustomerEcommerceEventsIndustryInterviewsIRUK Top500ManagerMarketingOnlineOtherPeopleProductResearchRetailerTechnology
Engaging on the customer’s terms

Engaging on the customer’s terms

20 Mar 2019by Chloe Rigby
At a time when shopping behaviour is changing quickly, Chloe Rigby considers how retailers are most effectively engaging with their customers
Brand EngagementBrandsCustomerDataDepartment StoreEcommerceEventsManagerMarketingMobileOnlineOtherPeopleProductResearchRetailerTechnologyThe CustomerUKWorkshop
Getting to know you

Getting to know you

26 Nov 2018by Chloe Rigby
Retailers that understand their customers are better placed to give them more relevant service, writes Chloe Rigby
BrandsBuying and MerchandisingClothingConferenceConsultancyCustomerDataDeliveryDepartment StoreEcommerceEventsFocusHomewareIndustryIRUK Top500MerchandisingMobileOnlineOtherPeopleProductResearchRetailerSellingTechnologyThe CustomerUK
Gen Z: Meeting expectations?

Gen Z: Meeting expectations?

08 Nov 2018by Martin Shaw
What do younger consumers find frustrating about the in-store shopping experience, and what does that say about how retailers can plan stores that meet their needs more accurately? Martin Shaw, RetailX head of research, considers new findings that have come out of the InternetRetailing Knowledge Partner programme.
CustomerEcommerceEventsIRUK Top500MobileOnlineOtherProductResearchTechnologyUK

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