Retailers that take the time to strike up conversations with existing and potential customers stand out in the IRUK Top500 Brand Engagement Dimension. By providing information or inspiration that’s of real value to shoppers, these traders make a sale a little more likely. Here, Chloe Rigby rounds up 12 highly practical approaches that leading retailers are taking as they find new ways to open conversations with customers
The Internet of Things has long been seen to have enormous potential. But as yet, relatively few brands and retailers have got to grips with how the IoT might enhance their multichannel strategies. Chloe Rigby finds out more about the opportunities.
Ecommerce offers growing and specialist retailers the chance to expand, but that means helping customers to pay in ways that suit them, says Marc Birkner, Managing Director, Small and Medium Businesses, Ingenico Group