Download the Poland 2020: Ecommerce Country Report for everything you need to know about the growing market in a country at the heart of continental Europe.
Since it joined the EU in 2003, it has taken Poland less than two decades to transform itself from a Soviet-era backwater to Europe’s sixth-largest economy. In geopolitical terms, it is a country that exerts a huge influence, and acts a bridge between the EU and Putin’s Russia.
In terms of its digital economy, Poland has skipped past the desktop PC era to become a largely mobile-first economy where already 48.9% of digital traffic comes from smartphones. Its ecommerce market is already the 19th-largest in the world, ahead of, for example, Sweden and Turkey. The value of the Polish ecommerce market is expected to be close to €11bn in 2020.
How will the Polish market evolve in the years ahead? Will it continue to be buoyant or will potential head winds such as a declining population and political populism hold it back? Has Covid-19 changed Polish consumers’ shopping habits? Will its brightest young people, so often émigrés to other countries in Europe, return home?
Read the Poland 2020: Ecommerce Country Report now to learn more. Our graphs and analysis offer the perfect combination to begin your journey into Poland’s ecommerce market.
Full report includes: