Close this search box.

Return-less refunds offer retailers a green way to tap into modern shopper’s sensibilities

This is an archived article - we have removed images and other assets but have left the text unchanged for your reference

Returns for retailers are not only a logistical issue, but increasingly one that has a huge environmental impact. Now a company is offering them a smart Green Returns policy to save the planet and woo loyal customers.


 Returnly, a “post-purchase payments company for retailers and brands that care about customer loyalty”, has launched Green Returns to enable retailers to offer smart return policies that guarantee the best business outcome for the brand and the planet.

Green Returns are especially well-suited for beauty and intimates retailers that are often required to dispose of used and opened products that pose a potential health risk, adding to the 5 billion pounds of waste that retail returns create each year. 

Returnly is the first solution provider to bring smart return policies into retailers’ returns processes. Using underwriting that leverages proprietary behavioural shopper data and a brand’s business rules, it makes real-time policy decisions that guarantee the most convenient customer experience, while improving operational efficiency and reducing environmental impact.

For example, Green Returns enables brands to offer “returnless refunds” where the customer is refunded without being required to return the original item. With returnless refunds, retailers are able to delight customers while eliminating the wasted resources that a return would create. And when shipping returns back is required, Returnly can orchestrate logistics so products are sent to a unique destination that reduces the cost and environmental footprint of processing and handling returns. 

“Traditional return policies don’t give direct-to-consumer brands the flexibility or freedom needed to meet modern shoppers’ expectations,” said Eduardo Vilar, founder and CEO of Returnly. “We built Green Returns to help these mission-driven companies live out their values, putting the customer and the planet front and center.”

“It just makes good business sense to reward our best customers instead of moving forward with a return that cannot be resold,” said Brendan Hastings, VP of Engineering and Digital Product at THINX, a leading women’s intimates brand. “Green Returns has made a huge impact on consumer happiness and our bottom-line, while doing the right thing for the planet.”

Read More

Register for Newsletter

Group 4 Copy 3Created with Sketch.

Receive 3 newsletters per week

Group 3Created with Sketch.

Gain access to all Top500 research

Group 4Created with Sketch.

Personalise your experience on