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Ringing the changes as shoppers and retailers adapt their multichannel strategies

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In today’s InternetRetailing newsletter, we’re looking at some of the changes that are affecting both the way that we buy, and the way that we sell.

We’re looking at how Brexit affected shopping habits in the immediate aftermath of the EU referendum, as measured by ONS figures, and we’re looking at how Asda is moving forward with its strategy in a changing sales environment, and as its like-for-like sales fall.

We’re also reporting as Amazon extends its range still further (from a stock that already includes 1.5m items in the UK) and builds the fulfillment centres it needs to manage that, and we have news of the effect that omnichannel-driven growth at Screwfix is having on its parent company’s sales.

But amidst all the change some things still say the same: more than half of smartphone users still use stores to research purchases, despite the growth of mobile shopping, according to a new xAd study.

Finally, today’s guest comment comes from Richard Salters of HSO, who discusses how and why retailers should be marketing to a consumer of one.

Our research

The IRUK Top500 2016 and the first 2016 dimension reports, the first on Brand Engagement, the second on Mobile & Cross-channel and the third on Merchandising, are now available to download. Visit the IRUK Top500 section of the website to find out more.

Our webinars

We’ve a number of InternetRetailing webinars coming up. Lisa Templeton of PFS will join us early next month for an expert advice session on SEO. The Forward-thinking marketer’s cheat sheet to SEO is at 2pm on September. Click here to find out more and to sign up for the free event.

The following week we’re joined by James Lovell, European retail solutions leader at IBM, to hear how leading brands are using technology to develop a relevant and personalised customer experience. Learn how Homebase and Boots are developing a personalised customer experience in 4 steps with IBM is at 2pm on September 13. Click here to find out more and sign up for the free webinar.

And on September 22, we hear from Luca Benini, SVP, GM EMEA at Olapic, to get the bottom line on user-generated content and images. He’ll be talking through key research findings on this kind of content in the webinar. What makes UGC relevant for retail is at 2pm on September 22. Click here to find out more and to register for the free event.

Click to visit the Internet Retailing webinars page to catch up on the latest webinars, which are also available to view again on the IRTV channel.

InternetRetailing Events

The 11th InternetRetailing Conference and second eDelivery Conference take place this October. Information and tickets are now available for the two events here.

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