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Roman Originals to make online experience as inspiring as its clothes with personalisation platform

Roman Originals: getting personal

Roman Originals, a designer and manufacturer of its own range of womenswear and accessories, sold online and in some 150 outlets across the UK, has turned to personalisation to create experiences for its customers to help drive growth.

Working with Fresh Relevance to power personalisation across its website and email marketing, Roman Originals will be providing its online shoppers with a tailored experience that it hopes will be as inspiring as its products.

The business will take advantage of the rich feature set within the platform, including cart abandonment, browse abandonment and personalized product recommendations.

“We’re delighted to welcome Roman Originals to the Fresh Relevance family and are excited to help them provide their customers with a more tailored and valuable experience online,” says Mike Austin, CEO & Co-founder at Fresh Relevance.

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