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Sainsbury’s launches mobile optimised website for online shopping

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Sainsbury’s has joined the move to mobile with the launch of a mobile version of its general merchandise shopping website, allowing customers to shop for home and garden, appliances, technology, toys, games, sport and leisure products on their mobile devices.

Available via any mobile device and operating system, Sainsbury’s mobile shopping site, allows customers to search for the item they are looking for or simply browse the 15,000 products available including many from top brands such as Apple, Sony and Le Creuset.

Tanya Lawler, Sainsbury’s Director of Digital & Cross Channel, said: “We know that our customers are increasingly looking to engage with us digitally and this new mobile shopping site is a big step towards Sainsbury’s becoming a true cross channel retailer. Customers can now browse a fantastic range of products and shop at their convenience. We are confident that the ability to shop on mobile devices with Sainsbury’s will be a real success with our customers.”

With Sainsbury’s Click & Collect service customers can place a non-food order using their mobile phone by 2pm for next day delivery and collection from the store of their choice. The service is now available in nearly 500 stores and the rapid rate of expansion means customers will be able to take advantage of the facility in over 800 by Christmas.

Since launching its Sainsbury’s mobile app in August 2010, Sainsbury’s has seen demand for mobile shopping increase with apps for the iPhone, Android and Nokia operating systems now downloaded over 250,000 times.

The launch of the mobile site comes at a time when Sainsbury’s general merchandise offer is playing an increasingly prominent role in its business, with non-food sales growing at around three times that of food. Indeed some parts of its general merchandise range such as books and home textiles have been growing at over 20 per cent.

In addition to Sainsbury’s mobile shopping site, customers can also download Sainsbury’s mobile app to receive exclusive, personalised offers as well as the ability to collect Nectar points on the go. Nectar collectors simply opt in through the app to receive personalised offers from Sainsbury’s as well as many other high street retailers in the Nectar scheme. Users can also easily find their nearest Sainsbury’s store by taking advantage of the GPS technology. The app is available for free to iPhone, Android andNokia users.

Sainsbury’s goal is to deliver an ever improving quality shopping experience for our customers – be that in store, on the web or on the go via a mobile device. Mobile commerce is a growth market opportunity for the retail industry and we are always looking at ways to better serve our customers and make their lives easier.

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