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Sainsbury’s, Morrisons, Supergroup and Boohoo: the digital response to falling and rising sales

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In today’s Internet Retailing newsletter we’re mapping how retailers respond online when sales rise or fall. Sales have generally been falling across the supermarket sector of late, as the ever-competitive sector cuts prices to gain market share. Today we report on Sainsbury’s, which this week reported falling sales and profits but said that it would invest in multichannel as a path towards the growth it hopes to regain. Sales were also down at rival Morrisons, except for online.

At fashion companies Supergroup and Boohoo, sales were buoyant, particularly in ecommerce.

It’s a story of two different sectors, but in both leading UK retailers are recognising the importance of prioritising multichannel or online investment as they look to adapt to the changing way that shoppers are now buying.

Today we also report on the European Commission’s strategy for a single digital market, unveiled this week, and a step towards making cross-border trade easier for both buyers and sellers. Today’s guest comment comes from Jagadish Thaker of Softweb Solutions who explains some of the ins and outs of beacons.

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Our research editors research and produce regular reports on pertinent ecommerce issues. The latest, on Conversion Rate Optimisation, comes from Liz Morrell who explains here why this is a must-read report. Click on the links too to download your free copies of the Seasonal Commerce Report and Customer Experience Report.

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