Sainsbury’s has launched a new loyalty initiative, Nectar Prices, offering customers up to half price on hundreds of products in-store and online.
From today, the Big 4 grocer is all 18 million Nectar customers discounts on over 300 items initially, spanning household products, pet food and confectionary, when using the Nectar app or card at checkout.
Some of the products included in the initiative includes Heinz Baked Beans, Coke Zero, coffee from Nescafé and Ariel All-in-1 pods, which will see a 32%, 50%,51% and 52% discount, when using Nectar prices, respectively.
Sainsbury’s has been ranked as a Leading retailer in RXUK’s 2023 Top500 report
The scheme will rival Tesco’s Clubcard, which also offers customers lower prices and allows collected points to be converted into rewards.
Sainbury’s also ensured customers its Aldi Price Match will continue focusing on frequently bought fresh products.
“We are delighted to launch Nectar Prices, which will help millions of our customers save more on every trip to Sainsbury’s,” Sainsbury’s CEO Simon Roberts said.
“There is much more to look forward to, we will keep refreshing Nectar Prices and increasing the variety of products on offer. It gets better, Nectar customers who shop in store with SmartShop will receive extra personalised value with Your Nectar Prices, bringing them the best prices on their favourite products.
“Our customers really are at the heart of every decision we make and we hope they find that Nectar Prices is an exciting way to bring them consistently great value all year round.”
In December last year, the supermarket giant announced it was accelerating its value plan by investing a further £50 million in keeping prices low, a move which means that by March 2023 it has invested over £550 million in value.
Image credit: Sainsbury’s
