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Sainsbury’s online sales grow by more than a fifth

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Online sales grew by more than 20% in the first three months of Sainsbury’s financial year, the supermarket said today.

The company said in an interim management statement released today that an improved website and the ability to order from handheld devices while on the move had helped to drive the growth.

In the 12 weeks to June 9, it said, total sales grew by 3.6%, or 3.8% when fuel was excluded. Like-for-like sales were up by 1.4%.

Chief executive Justin King said local business through convenience stores had also grown well, with year-on-year sales growth of 16% in the period. It opened 21 convenience stores in the period and refurbished eight stores.

“Customers continued the habit of savvy shopping to save money in order to be able to treat themselves on special occasions,” he said, “shown by strong sales in the lead up to the Jubilee celebrations.

“Just as in 2011, the quarter was characterised by five bank holidays, a royal event and periods of unseasonal weather. Consistent performance year-on-year put our two year like-for-like sales growth at 3.3%.”

He said the supermarket was gaining market share in general merchandise and clothing categories, with non-food growing faster than food. The Gok for TU womenswear range “looks set to be our most successful to date,” he said.

King said: “Looking forward, we expect the market to remain competitive. Universal appeal, supported by market leading own label ranges, Brand Match and loyalty insight, ensures we help our customers to Live Well for Less. We remain well placed to continue to outperform the market.”

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