Following a dip in sales through mobile in February, the latest figures from Affiliate Window out today show that things picked up again markedly in March – with 14.2% of online sales coming through mobile through the month compared to 13.7% in February and nudging ever closer to December 2012’s peak of 14.72%.
The iPad is continuing to dominate and increased its share of mobile sales even further in March. This peaked in week 12 of the year with 59.64% of mobile sales originating from an iPad.
The gap between the iPhone and Android devices has widened once again over this period. Having seen the first drop off in the share of Android traffic since October in February, March once again saw a decrease for Android. As well as seeing a drop off in traffic, the share.
Blackberry continued its decline hitting a low of just 1.67% in week 11. ‘Other’ devices also saw a reduction in the share of sales over the past 4 week period as the Apple devices increased in dominance.
Despite burgeoning sales through mobile in March, conversion rates – from advert clicks to actual sales – took a tumble. Having remained consistent in January and February, conversion rates through mobile devices dropped in March. This decreased from 3.43% to 3.26%.
It is important to note that despite the drop off in conversion rates, the volume of transactions was up on what we had experienced in February. March saw a significantly higher volume of clicks through mobile devices while transactions did not grow at the same rate. It is important for advertisers to understand the intention of the visit – it is not necessarily to transact through a mobile device but could be simply to find out product information or the location of the nearest store.
