Screwfix has committed to making its digital experience much more convenient, after seeing a rise in ecommerce sales in its Q1 results.
In the three months, that ended 30 April 2023, the parent company of Screwfix, Kingfisher, saw total ecommerce sales grow by 4.7%, compared to the same period last year.
Speaking to InternetRetailing, Screwfix digital propositions and data director, Sue Harries said: “Our stores will always be a key pillar of delivering convenience and supporting digital.”
As a result, the DIY retailer claimed it has taken steps to digitise the in-store experience with the launch of in-store devices for customers to browse and ‘check in’ to collect online orders.
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“Tradespeople need to get their jobs done quickly, affordably and right the first time, and choosing from a range of high-quality products is crucial,” Harries said. “Through the browsers, customers can double-check market-leading prices and deals and access Screwfix’s wide range of products at their fingertips.”
She said: “As an omnichannel retailer, being close to customers is critical in delivering convenience and Screwfix’s number one priority is to guarantee customers can shop at a time, and through a sales channel, that suits them.”
This comes as the company recently announced it is adding over 15,000 new products to its range, with plans to expand further later this year.
Harries said: “Since we opened our first store in 2005, we’ve operated as omnichannel, with a commitment to meeting customers’ growing and changing needs.”
Currently, the Kingfisher-owned brand has 870 stores across the UK and has over 7.5 million customers shopping online or via the app every week.
