AO has been announced as one of the principal sponsors of Soccer Aid for UNICEF 2023, which takes place at Old Trafford on 11 June.
The electricals retailer will be giving out branded thunder sticks outside the stadium on the day of the match, with the official AO mascot greeting fans as they arrive.
In the lead-up to the match, which will be broadcast exclusively on ITV and STV, AO will be running competitions for the chance to win prizes such as a VIP experience and signed merchandise.
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“We are proud to be the UK’s most trusted major electrical retailer and this sponsorship represents another fantastic investment for our brand, as well as a chance to support a great cause,” AO group marketing director Vicky Monk said.
“Our AO thunder sticks always help create an electric atmosphere at matches played by our other sponsorship partners Manchester Thunder and Sale Sharks, so I can’t wait to see tens of thousands of them inside Old Trafford on 11 June.”
“Soccer Aid for UNICEF is always an amazing event and one that is perfect for the whole family. Having Bear there to greet people as they get to the ground will be a brilliant start to what is sure to be a day to truly remember.”
Soccer Aid Productions executive director Kenneth Shepherd added: “Soccer Aid for UNICEF is delighted to welcome renowned electricals retailer AO as a principal partner for our 2023 campaign. We are excited to work with a brand trusted by so many people.
“Their plans for the game this year will add to the family atmosphere that is always created at our matches. Furthermore, AO’s generosity helps us to raise vital funds for UNICEF and to increase global awareness of our event.”