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Seasalt searches for first London standalone stores

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Cornish lifestyle brand Seasalt is scouting locations in Covent Garden, Regent Street, Northcote Road in Battersea, Chelsea and Hampstead amongst others for its first UK capital stores, according to reports.

Drapers has seen a list of places sent to a number of London property agents that Seasalt Cornwall are considering. This also includes Marylebone High Street, Richmond, Wimbledon and Kingston Upon Thames.

It is believed the clothing retailer is looking for small-format sites between 1,200 and 1,750 sq ft. It currently has 73 stores across the UK, Ireland and last year opened its first location outside Europe – in Auckland, New Zealand.

Additionally, Seasalt is also targeting the US with a first site in New England set to open this Summer. This will be followed by 20 more over the next three years.

A spokesperson told Drapers: “UK growth is a key priority for Seasalt in 2024. In 2023 we opened seven new stores in the UK, Ireland and New Zealand as part of our commitment to bricks and mortar, and anticipate opening new stores in the UK, and in other countries, throughout the year ahead.

“To support this growth, we have a number of property agents looking for suitable locations across the UK. This includes London but we have no specific plan for the city at this stage. Locations will be confirmed and announced in due course.”

While Seasalt is working to grow its physical store network, the brand is also looking to limit its environmental impact. Last year it pledged to increase the use of certified sustainable materials in products, and send zero waste to landfill by the end of the year. It is also committed to transitioning to become a Carbon Net Zero business by 2040.

The DeliveryX Top1000 Europe 2023 report looks at Seasalt’s recommerce offering. Download the report for a company profile tracking the brand’s partnership with Reskinned, which saw the collaboration receive over 2,000 items in the first six weeks of its trade-in scheme.

Other retailer profiles featured in the report includes Asda, Lego, New Look, Sephora, and Zalando.

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