Singapore-based Shein is looking for its first UK warehouse within the Midlands ‘golden logistics triangle’, as it prepares to list on the London Stock Exchange.
Shein is reportedly seeking a large ecommerce ready site, with requirements ranging from 300,000 to 400,000 square feet. While the fast fashion brand does not want to construct a purpose-built warehouse, it is willing to consider locations as big as 600,000 square feet.
Currently the Chinese site works with 3PL Super Smart Service, which manages the brand’s UK orders from a warehouse in Cannock. Shein is working with property agents JLL and Savills to assist in its search, with plans to finalise a location by the end of the year.
The marketplace aims to have the warehouse fully operational by the third quarter of next year, coinciding with its potential stock market debut.
A company profile in the DigitalX 2024 report looks at how Shein has grown fast through what it terms a “new kind of fashion business model” that provides customers in more than 150 countries with the products they want to buy, on demand.
The marketplace, founded in 2012, engages with shoppers through discount-driven offers on its website, mobile app and on social media. Visitors to Shein are offered points to join its email marketing list, while Shein loyalty club members receive vouchers for free shipping.
Digital-first Shein engages with shoppers through eight social media platforms, including Facebook – where it has 31m followers for content including product inspiration and unboxing videos – as well as Instagram, X, YouTube, Pinterest and Snapchat. Social media influencers, bloggers and content creators can sign up for product trials and events through a four-step process on its website.
The full company profile, authored by Jonathan Wright, originally appeared in the recently published DigitalX 2024 report.
Shein is just one of 11 company profiles in the report, which discusses how marketers need to deal with the challenges here at the same time as grappling with advances in fields such as deep tech, AI, data science, social trends, platforms and behavioural analysis. Ugg, Deckers Brands, John Lewis, Sweaty Betty, Nike, HP, Sainsburys, L’Oreal, Pepsico and Kingfisher are also profiled.
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