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Shoppable metaverse platform for fashion and lifestyle brands goes live

A fully-functional metaverse platform aimed specifically at fashion and lifestyle brands and retailers has gone live – offering not only a virtual presence, but the ability for consumers to shop in the metaverse and have the goods delivered to their homes.

The PARIZ metaverse platform, created by US tech company Trace Network Labs, aims to bring life-like experiences that will enable shopping, entertainment and commerce in the metaverse, with the company hoping that making it stoppable will draw in both consumers and retailers.

To do this, the platform offers virtual spaces catering to fashion brands, businesses, Influencers, artists, designers, event organisers and users in general.

The Shopping District, for example, is a dedicated area that will house virtual brand stores of global fashion brands that can display and sell their latest digital fashion-wear collections. 

For events, there is a space where brands, influencers, artists, designers, and more can organize events such as meetups, fashion shows, fireside chats, panel discussions and more, says Trace. 

The lounge, meanwhile, offers a personalized experience zone for teams, projects, and businesses that will be an alternative to GMeet, Zoom, or physical meetings in clubs or conference rooms.

There is also a Social District, where users can watch a movie, experience a red-carpet moment, attend a music concert, and more in this dedicated social space in PARIZ.

Buy in the metaverse, deliver at home

The PARIZ launch day earlier this week showcased an exclusive launch of Brand Stores in the Metaverse. The Brand Stores provide immersive, interactive shopping experiences in a virtual setup with an element of e-commerce. This enables the concept of “Buy in the Metaverse, Deliver at Home,” which will complete the online commerce’s discovery-to-delivery cycle in the Metaverse. 

This metaverse-to-home service is unique and will bring a shift in how ecommerce will function in the times to come. The days of infinite 2D scrolling for products are ending, as one can now “step into” an e-commerce store in the Metaverse, walk about, do window shopping, try the product, buy it, and then have it delivered at home. 

Speaking on the occasion of this landmark launch, Lokesh Rao, Co-founder, and CEO, of Trace Network Labs, says: “With PARIZ Metaverse, we are building one single destination for younger audiences to engage with and experience fashion in virtual gamified worlds, or the PARIZ metaverse. Apart from fashion & lifestyle shopping, the Metaverse will also include spaces for events, social districts, and a 24×7 lounge for community interactions. With these spaces, PARIZ will encourage brands, influencers, projects, artists, users, and more to host their cultural events and lounges.” 

Premier fashion brands debut on PARIZ

There are already four brand stores live on the platform, from Madame, Da Milano Italia, Zivame and Aditya Birla’s Style Up. Created in partnership with Trace, these brands opened their virtual stores for business on launch day.  

Each metaverse store of the above brands has been carefully designed to create an atmosphere of luxury and convenience. The brands’ customers can enjoy the latest collections and products from the metaverse stores and access exclusive offers, promotions, and events that can be conducted in the Metaverse.

Akhil Jain, CEO at Jain Amar, the owner of India’s leading women’s western-wear fashion brand, Madame, comments on using the platform: “Thrilled to partner with Trace Network to launch our Brand Store in PARIZ. As a premier Indian luxury womenswear brand, we are committed to catering to women with different styles and personas. The Metaverse aims to provide a glamorous shopping experience to online GenZ shoppers.” 

Richa Kar, Founder of Zivame, India’s leading Intimate wear brand for Women, expressed delight in starting its Metaverse journey, “As India’s leading intimate wear brand for women, we are committed to empowering women and promoting body positivity, and we believe that the Pariz Metaverse is the perfect platform to bring our brand values to life in a new realm,” she says. “Excited to launch our own Brand Store in PARIZ, as we aim to cater to diverse personas and styles, especially Gen Z online women shoppers.”

Shivaani D Mallik, Marketing Director at Da Milano Italia’s also commented on its Brand store launch in PARIZ: “As a brand that epitomizes innovation, modernity, and luxury, we are excited to take our commitment to Italian design and craftsmanship to the virtual world. Our brand Store in Pariz Metaverse will provide our customers, especially Gen Z audiences, with a truly immersive and seamless shopping experience.” 

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