Footwear brand Skechers has named footballer Harry Kane as its brand ambassador.
As part of the partnership, Kane will be at the forefront of the performance brand’s first football boots launching in the UK and Europe in September and will appear in a multiplatform marketing campaign as a brand ambassador.
“It’s definitely a time of transition in my career and I’m thrilled to announce my signing with Skechers just as I’m making a big move,” Kane said following his move from Tottenham Hotspur to FC Bayern Munich last week.
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“We’ve been developing Skechers Football boots for some time and as we perfected the design, we enlisted players to test them and offer feedback—including one of the best on the pitch, the great Harry Kane,” Skechers president Michael Greenberg said.
“Harry had the entire football world following his every move over the last few weeks and his determination, skill, and leadership align perfectly with our plans for the sport. He already feels like part of the Skechers family.”
He added: “This first boot is just the beginning with more innovative Skechers Football boots featuring our signature comfort and performance technologies on the way.”
The news comes as earlier this week, George at Asda has announced its latest partnership with television presenter Stacey Solomon.
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