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SPAR UK launches loyalty app with Zapper

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SPAR, a leading UK convenience store group with 2,700 stores, is to launch a mobile payments and loyalty app into multiple SPAR stores starting in the South West this month.

Already live and accepting Zapper payments and loyalty, a selection of Appleby Westward’s Gillett’s SPAR stores around Plymouth and Exeter are the first to launch with Zapper’s smart loyalty app while development expansion across other RDC’s is taking place.

Quick and easy to use, shoppers simply open the app, scan a QR code at the till and payment, including voucher redemption and loyalty card updates, are seamlessly processed in just a few seconds. With 46% of Zapper customers completing a loyalty card in convenience stores around the UK since launch in December 2016, it is apparent Zapper is already becoming habitual for many shoppers.

Ian Taylor, SPAR UK Retail Director, explains: “We are focused on offering excellent customer service. Working with Zapper means that customers are motivated to shop at SPAR rather than at a competitor store. Our customers have many great reasons to shop with us and there are enormous benefits to retaining and rewarding them. We continue to develop exciting modern and relevant convenience stores and Zapper mobile payment rewards loyalty and enables our customers to pay for their goods faster which in turn will encourage repeat use in store.”

Zapper’s smart solution is affordable, versatile and easy to use; once installed stores can be live and transacting within hours. Zapper’s universal solution delivers instant mobile payments and seamless rewards, helping retailers understand shoppers to build a more efficient and profitable business.

Jon Birt, Retail Director, Zapper UK, adds: “We are SPAR UK’s first app partner to deliver a seamless loyalty and smarter marketing platform. This will further assist retailers in understanding today’s convenience shopper’s needs, all delivered by the ease of quick mobile payments. With the average shopper spending £8.47 when they pay with the app, it is clear Zapper is transforming the way shoppers pay and receive rewards.”

Not only is Zapper a game-changing tool for convenience retailers but tech-savvy FMCG brands can also gain personal insights and contact their customers directly via Zapper. Brand specific digital vouchers can be sent in seconds via the Zapper app to consumers directing them into SPAR UK and other convenience retail stores to automatically redeem their vouchers. No paper, no cards, no hassle.

Never before have brands been able to access valuable data to match a name to individual baskets and specifically target their campaigns. Coca-Cola and Birdseye, are just a handful of brands who have been working with Zapper this year to further understand consumer purchase trends and basket data. This in turn gives brands the opportunity to send more brand targeted offers, promotions and vouchers to consumers based on previous spend.

Zapper already has thousands of businesses using the system internationally across retail hospitality, bill payment and transport sectors. The Zapper app is available for download via Android, iOS and Windows Phone platforms.

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