Starbucks Mobile Pay, the company’s pay-by-mobile application and in-store scanner system, which was rolled out across the US in January, has processed more than 20 million mobile payment transactions, the company revealed during its earnings call this week. This makes it one of the most successful mobile payment operations to date and beats big name rivals Google and Square hands down.
The system, available at some 9000 locations, lets iPhone, Android and BlackBerry users with the Starbucks or Starbucks Card pay with their phones by scanning 2D barcodes on the screen at store registers. Nine weeks after it launched the apps, Starbucks had processed more than 3 million mobile payments.
“The number of mobile payment transactions increases every month … we see sequential month-over-month increases in the number of customers that use mobile payment,” Adam Brotman, Starbucks’ vice president and general manager of digital ventures, said in an interview with VentureBeat. “20 million transactions speaks volumes.”
There are now more than one million smartphones with at least one registered Starbucks Card in the US, the company also disclosed during the earnings call. Users can expect more enhancements to the application in the weeks and months ahead. “We are leaning way in to how we can continue to enhance the app,” Brotman said.
