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Strategies for multichannel retailing

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In today’s InternetRetailing newsletter, we’re focusing on industry strategies for multichannel retailing. We report on Hammerson’s plans to focus on digital through its acquisition of Intu, on Mulberry’s drive to become a global luxury brand, which sees it invest in omnichannel. Both approaches prioritise the links between online and the store. Despite fears of the death of the high street, the reality remains, for the moment at least, that shoppers don’t want to shop wholly via a website or wholly through stores. Rather they’re demanding a customer experience that balances both, offering choice as well as convenience.

Today we report on research that suggests bloggers and vloggers drive more spending among millennial shoppers than celebrities, and report on the power of emotional engagement in making the sale. If there’s a common theme to both, it’s about how powerful engaging shoppers can be, and how appealing to human emotion can make the difference to doing that.

Our Peak 2017 round-up gathers some of the latest updates on how shoppers are spending, and retailers are selling, this Christmas. Two weeks after Black Friday, the focus has moved to focus on customer retention and delivery strategies. Today’s guest comment comes from Richard Lack of Gigya, on what consent under GDPR means for retailers. GDPR legislation comes into force in spring 2018, a date that’s now fast approaching.


Find out more about upcoming InternetRetailing webinars and register for free on the InternetRetailing webinar page. You can also catch up with past webinars on the page: recent sessions have come from IBM Watson on using AI to improve the customer experience, and from SmartFocus and The Entertainer on using social to reach digital customers.

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