Asos is cutting staff from the Arcadia Group team that joined its business when it bought the Topshop, Topman, Miss Selfridge and HIIT brands earlier this year.
The pureplay fashion retailer paid £295m to buy the brands out of administration in a deal announced in February. At the time, it said that it would take on 300 of 2,500 staff who previously worked at the brands – including buyers, designers and those who manage brand partnerships with third-party retailers.
This week it was confirmed that about 38 of those staff are expected to be made redundant, following a consultation period, with affected roles including buying, design and merchandising.
Asos responded to queries today by saying it would not be appropriate to comment, out of respect for the process and those involved in it.
When Asos bought the brands, it said that it would use its own technology and infrastructure to operate their websites, and run their logistics, while continuing to sell their products via its own Asos website.
Nick Beighton, chief executive of Asos, said at the time: “This acquisition of these iconic British brands is a hugely exciting moment for Asos and our customers and will help to accelerate our multi-brand platform strategy. We have been central to driving their recent growth online and, under our ownership, we will develop them further, using our design, marketing, technology and logistics expertise and working closely with key strategic retail partners in the UK and around the world.”
Asos also said at the time that the brands would remain differentiated from its own brands, enabling it to give customers more choice of styles, product and price points. And it said that the newcomer brands would benefit from investment in customer engagement and brand positioning, while promising a thorough review of its supply chain.