FatFace has launched a new personalisation service as it looks to capitalise on its growing online presence.
The clothing brand, ranked Top100 in RXUK Top500 research, says the new service comes in response to customer demand.
Kate Brown, product director of FatFace, says: “Offering unparalleled premium quality sourced clothing across a wide range of products and sizes is a really important part of our commitment to expand our product offer.
“We are really excited to able to launch our product personalisation service; it is something that our customers are increasingly asking for. We’re proud to be able to deliver the best quality designs that will allow our customers to add that personal touch to the FatFace products they know and love and will cherish forever.”
The personalisation service launches this week on the FatFace website. Customers who buy from a select range of leather bags and wallets will be offered the option of personalising their purchases through embossed options. Customers can also opt for embroidered personalisation on a range of FatFace gifts, from pyjamas, graphic and Breton t-shirts and its Airlie sweatshirt.
The technology behind the initiative is powered by My First Years.
The announcement is part of FatFace’s strategy to broaden its range. It launched its first baby range last autumn and more recently has announced the expansion of its pets range, and widened its childrenswear range.The retailer now offers a greater range of women’s sizes – from 6 to 22 – and a range of fit options online for both menswear and womenswear.
FatFace sells online and through 180 stores in the UK and 20 in the US.