Investment in personalisation and cross-channel promotions top UK retailers' 2014 priorities
UK retailers plan to invest online in 2014, and have their sights set on making their sites more relevant to individual visitors through personalisation, as well as introducing cross-channel promotions in the year ahead, new research suggests.
Some 41% of those questioned for the Demandware
commissioned research said they planned to introduce cross-channel promotions in 2014, the same proportion that said they would embark on personalisation. International expansion and inventory improvements were each named by 38% of respondents, while 36% are looking to market content and 35% will concentrate on m-commerce. Other priorities included social integration (34%), connecting ecommerce and the store (31%), responsive design (28%) and smart TV integration (14%).
But 88% of the retailers question said their existing ecommerce platform did not support their plans, while 36% plan to move to a new ecommerce platform during the course of the year. A third more aim to migrate the following year.