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Kingfisher hatches B&Q/Screwfix integration plan

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Kingfisher Plc has announced plans to leverage Screwfix's expertise in ecommerce to boost the level of service offered by B&Q to online shoppers.

The plan calls for 12,000 additional products to be made available for next day home delivery on B&Q's diy.com website during 2009/10, using Screwfix's home fulfillment network to fulfill the orders.

B&Q's in-store trade offer will also be relauched during 2009/10 "maximising synergies with Screwfix" and a Reserve and Collect service will be rolled out nationally during the same period.

The diy.com website has also recently been through a major merchandising redesign and the retailer has signed up with Bazaarvoice to add customer ratings and reviews.
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